Imtiaz began his journey to help others by obtaining degrees in social work and law. He then began working with numerous civil society organizations and currently serves as president of the Foundation for Awareness and Civic Engagement (FACE). All of this he did because he staunchly believes democracy is the only way to build up a society and that politically engaged citizens can strengthen it. There are currently no non-commercial radio channels or any programming dedicated to civil and political education broadcast in Pakistan. Working with the Accountability Lab, Imtiaz plans to change that, using radio as a tool for reaching large audiences and providing them with vital information.